How to Choose the Best B2B Solution for Your Business

Using the right b2b solution is super important for your business! Read and discover how to choose the best one!

Platform type

Did you know that the online B2B or business-to-business sales in the US are approaching $1 trillion? Yes and that is almost 4 times the size of the business-to-consumer market or B2C. Apparently, the b2c ecommerce market is still in the beginning of the development process as most businesses and brands are figuring out the basics of development and marketing strategies.

When choosing a B2B ecommerce platform it is super important to make the right choice. As you probably know, there are a lot of solutions out there and choosing one may be a huge challenge for you. In order to help you out, we’ve decided to provide you with a few tips that will help you make a better decision and help you choose the right B2B solution for your business. Before we present the tips, let’s see why your business-to-business solution is so important!

B2B ecommerce has been around on the market for more than 20 years. However, the B2B experienced tend to not be to current standards (standards set by B2C). B2B leaders are slowly starting to realize the huge opportunity in B2B ecommerce and a research from March 2015 discovered that more than 50% of respondents at businesses considered leaders said that ecommerce is an important digital investment and was crucial for sales.

So, just like B2C businesses, B2B businesses and executives must be where their potential buyers are and what B2B ecommerce platform you choose, significantly affects the experience you can deliver to your potential buyers. Finding and choosing the best B2B platform is an important business decision.

When researching B2B platforms and different solutions, there are a few things you need to focus on:

➢ Functionality:

You need to keep in mind that B2B selling is quite different than B2C selling. Business-to-business-oriented companies have specific requirements and complexities when selling their items to other companies. The platform you are going to choose should meet those specific requirements. You need to consider platforms that can provide you with a responsive design, self-service, customer specific pricing, payment options, and etc.

➢ Platform type:

When choosing B2B solutions, you will discover different types of platforms. You might come across cloud-based B2B solutions hosted solutions and there are a few important factors you need to consider. A hosted platform means the software must be installed on-site. In other words, you are responsible for finding and maintaining the server that will help the software run on. A cloud-based or a fully-hosted platform is hosted by the provider. The best part is that you can access your site from any web browser at any time. There is a huge difference in these two platforms in maintenance, customization, security, PCI compliance, and costs.

B2B platforms

➢ Integration

Besides type and functionality, your new ecommerce B2B solution needs to integrate with other systems. Integration allows you to offer a better customer experience for your potential buyers and be more efficient and successful multichannel seller. When looking for a B2B solution, make sure to consider how it will work with your POS or ERP system. Can the new solution handle information that comes to your distributors or suppliers? There are some ecommerce platforms that can easier integrate than others. For example, a cloud-based solution with a powerful API can integrate more easily than self-hosted solutions.

There are many B2B solutions available and some of the best platforms you may take into consideration are Shopify Plus, Magento, NetSuite, IBM, and In-house.