You must’ve heard about the massive revenue that B2B ecommerce has been generating over last few years. And it is also likely to raise more than $1 trillion in the U.S by 2019.
Yet the other part of story is that many ecommerce initiatives are failing. We know the fact that many businesses have somehow tried and many are still looking to delve into an ecommerce project.
Luckily, choosing the right B2B ecommerce platform isn’t a terrifying venture. However, the market has endless options to choose from. Yet, it only requires understanding the simple key factors that can help you launch a successful b2b ecommerce business. Here we will discuss the top 5 considerations when choosing the b2b ecommerce solutions to go in the right direction!
Setting the Right Goals
You can always set the right goals with right strategy. A strong b2b ecommerce strategy should be made in order to reduce cost of sales and can enhance efficiency. A good b2b ecommerce platform should be designed in such a way that it has not only capacity to drive sales, but also offers the buyer at best possible price. The true goal should be automating the low value tasks and should reduce the inefficiency from manual processes.
Delightful User experience
The other part of strategy is to consider the client’s goals. What the client wants from b2b ecommerce platform? The right b2b ecommerce platform should be able to make the tasks involved in buying cycle obstacles-free. This can be done by providing clear images and detailed product descriptions. Web page loading speed and security issues has also an impact over buyer’s selection criteria.
Appreciate the Complexities of B2B
Want to get started with b2b ecommerce platform? You need to understand that sometimes customization efforts are overwhelming and oftentimes it may cause a total failure. This is because b2b is more complex than B2C. A B2B ecommerce platform must-have features are:
- Ability to produce dynamic product catalogs along with customer-specific pricing
- Advanced search capability designed for each user’s specific needs
- Multi-selling support and can deliver on multiple locations
- Offer real-time inventory levels
Integration is one of the essential factors to consider. A well-integrated b2b ecommerce platform is important because it provides direct connection to backend systems like ERP, PIM, CRM, and payment gateways. B2B ecommerce cannot provide you the real time insights without it. For superior order processing, small and low value tasks needs to be automated. This reduces the human labor and manual work thus reduces the chances of human error.